Director of Environmental Initiatives for EMEA at Patagonia |
Mihela Hladin Wolfe is Patagonia’s Director of Environmental Initiatives for EMEA. Born in Slovenia, she has lived and worked in Europe, the US and China, dedicating her career to environmental activism and public awareness.
At Patagonia, Mihela is the guiding force for all of the brand’s environmental initiatives and activism across EMEA, including global brand environmental campaigns like Save the Blue Heart of Europe. Mihela also leads the 1% For The Planet grantees programme for Europe, working with around 150 NGOs across the region on challenges such as finding solutions to and mitigate climate change, restoring forests and rivers, protecting critical land and marine habitat and supporting local, organic and regenerative agriculture.
Founded in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B Corporation, Patagonia is in business to save our home planet. In a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination to influence changes needed to protect our planet. The company is recognized internationally for its commitment to product quality and environmental activism, contributing over $100 million in grants and in-kind donations to date